Time to Start or Build Your Pre-Merger FMCI Positions!
Dear Subscriber,
Action to Take: FMCI MeltUp/MeltDown Gives Us $15.50 Buy Under Right NOW!
FMCI just had its pre-Monster Millennial stock melt-up--and a meltdown which is the nature of these stocks I now refer to as "Monster Millennial" stocks.
We own the FMCI stock, the FMCIW warrants, and the FMICU which is one share and one $11.50 warrant.
We certainly learned the Monster Millennial stock trading playbook with Nikola Motors (and we will have a separate update on the NKLAW warrants--very interesting development!)
FMIC just finished it's initial "Melt-Up/Melt-Down" phase 1--the post-announcement of the Tattooed Chef, Inc. merger.
IF you read the stock message boards as we know do (it's where the new Millennial/GenZ traders are) the strong impression from their rather cryptic announcement of the "finalists" in their plant-based food search was that FMCI was going to merge with Impossible Foods--few had even heard of the Tattooed Chef brands (but many were actually eating TC brands BTW).
It was natural (pardon the pun) for the Impossible Food speculators to sell their FMCI stock into the melt-up--actually healthy (again...can't help myself!).
But from a brand expansion and valuation perspective, merging with the Tattooed Chef brand is SO MUCH better than spending $billions on Impossible Brands now competing with $100 billion packaged food players.
SO NOW we have another great entry point into FMCI and the Warrants here after Phase II--time to step UP!
Another HUGE tailwind for FMCI/Tattooed Chef is how post-COVID-19 consumer behavior has been permanently changed when it comes to
1) What they are eating now 2) why they are eating healthier 3) why it is SO convenient to execute on 1 & 2 with great tasting low carb Tattooed Chef-prepared foods.
Here is hot-off-the-press research from the best Millennial behavior research firm Good.Must.Grow--which validates ALL our research as well for the post-COVID world (and we will publish our work for you next week).
Good.Must.Grow, a Los Angeles-based firm said its Conscious Consumer Spending Index, which tracks expected purchases of socially responsible brands, suddenly rebounded after trending down since 2017, jumping 15% in May from the previous study in November. Asked what criteria would influence their post-pandemic spending, almost 70% of respondents cited a company’s ability to make a positive impact on society and the environment.
“The environmental crisis has become better understood by more people in recent years,” said the consultancy’s founder, Heath Shackleford. “You layer on what’s happening with Covid, with George Floyd and all these things — I think we’re going to see a bigger piece of the economy taken up by companies that are purpose-driven.”
In another survey this month of 1,000 young Americans, marketing research firm Morning Consult reported that two-thirds of people between the ages of 13 and 23 would base future buying decisions on how businesses respond to social issues such as Black Lives Matter. Adults responding to the poll rated that movement, along with the coronavirus, as the two most impactful events of their lives, surpassing even the election of President Donald Trump.
Tattooed Chef has been a leading spokesman in support of all social matters.
These kinds of shifts already are affecting consumer spending, which accounts for almost 70% of the U.S. economy, although hard data tracking behavior changes are only now starting to trickle out.
Last month’s Conscious Consumer Spending Index also found that almost half of respondents said they plan to work harder on their health going forward. That trend, combined with a growing interest in socially conscious enterprises, is steering new customers to businesses including White Oak Pastures in Bluffton, Georgia, which raises grass-fed livestock and grows organic vegetables.
The vast majority of its $20 million in annual revenue historically has come from wholesalers such as Sysco Corp. and retailers like Whole Foods Market, but during the coronavirus lockdown, online consumer orders soared sixfold, owner Will Harris said.
The same is true for Tattooed Chef!
Tattooed Chef in a presentation yesterday at Jefferies Groups says they expect their online-consumer business to roughly double from its pre-pandemic level a year ago.
“We’re not the cheapest frozen or prepared food". But our new customers “have an interest in animal welfare, land regeneration, and plant-based healthy food."
Our FMCI stake is ON BRAND and a prime beneficiary of the new post-COVID zeitgeist--"what you choose to eat matters a lot to your personal health and society's health!"
Bon Appetit!